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What is a Business Model Canvas?

A business model canvas is a strategic management and entrepreneurial tool. It provides the fundamental structure for your business plan and helps you to visualize the core operations of your business.

Components of a Business Model Canvas:

Designed for: ___________________________________________
Designed by: ___________________________________________
On: _____________________

Key Partners:

Who else do you need to make your model work?
Who can do the work that you can't or won't do?

Key Actions:

What tings must you do to attract customers and produce your value proposition?

Key Resources:

What resources do you need to perform the key activities?

Value Propositions:

What problem do you solve? 
What job does your product do for the customer?
What are the benefits of your product?

Customer Relationships:

What types of relationships do you have? 
How do your customers want to relate to you?


How do customers find you?
How do they buy?
How do you deliver?

Customer Segments:

Who do you serve?
Who pays you?
Who uses your product?

Cost Structure:

What does it cost to operate the model?
Fixed Cost? Variable Cost? Capital Cost?

Revenue Streams:

How do you get paid?
How much?


Helpful Links

MaRS Discovery District

Entrepreneur's Toolkit - Business Models
This page contains links and materials for understanding, developing, and improving the business model.

Business Model Canvas - Search results
A search page – directs you to news, insights, events, and resources regarding business model canvas.


Osterwalder explaining the Business Model Canvas
An educational video about how to design, test, and build business models.

Ash Maurya
Capture Your Business Model in 20 Minutes - Lean Canvas
A video about the business model canvas; helps you to understand and analyze important business factors.

Alex Cowan
The 30 Minute Business Plan: Business Model Canvas Made Easy 
Detailed explanation of the business model canvas; helps you to work through each section step-by-step.


Business Model Canvas
Contains a video explaining the business model canvas and offers a template which can be downloaded and used. 

Value Proposition Canvas
This site includes a video which presents additional information about how to create value for your customers and provides a helpful template.

BMFiddle - Business Model Canvas
An online business model canvas template; you can add and edit information for each section.

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