What is a Value Proposition?The value proposition consists of several key components:
- What it is you are offering to your customers.
- What type of value or benefit is associated with your offering (e.g., cost savings, time savings, revenue increase, customer/employee satisfaction) and how much of it the customer can expect as well as how the value is generated.
- To whom you are offering that value.
Use this template to start your value proposition statement:
(Insert who is your target customer?)
(Insert the need / problem you are solving for your target customer)
We have developed _____________________________________________________
(Insert what it is and how do you plan to solve this problem for your target customer? Describe how your solution will benefit your customer.)
That helps ______________________________________________________________
(List the values, that is, what is unique about your way of solving the problem? Why are you better than anyone else in solving this problem?)